The Psychology of Persuasion (big) by Robert Cialdini

The Psychology of Persuasion by Robert Cialdini explores the science behind why people say “yes” and how to apply these insights in everyday life. The book identifies six key principles of persuasion?reciprocity, commitment, social proof, authority, liking, and scarcity?and explains how they influence decision-making and behavior. It’s a must-read for anyone looking to understand the art of persuasion and influence.